Ecommerce sites ‘should consider other online outlets’
ecommerce store should look into making use of other estores when trying to sell their goods, it has been suggested. In an article for Media Post, managing partner and president of Catalyst SF Cory Treffiletti said this form of online retail is often overlooked by companies.
The expert recommended looking into selling products on websites such as Amazon.
“These sites offer huge reach, targeted placements to actual shoppers and access to lots and lots of behavioural information,” Mr Treffiletti commented.
He asserted that while it might cost a bit to consider selling through these ecommerce outlets, firms could find that “standard ads on these sites can move products”.
Other online marketing strategies that the expert said are often overlooked included affiliate marketing and banner ads.
This comes after a study by Nielsen Online suggested that convenience, choice and value are what ecommerce customers look for in a site.